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BUSN11081 Creativity And Business Wealth

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BUSN11081 Creativity And Business Wealth Question: 1.Critically evaluate the development of creativity and innovation and its impact on sustainable organisations 2.Develop extensive and critical knowledge of the criteria for creating an innovative organisation 3.Critically review the structures needed to create an organisational environment that facilitates creative work practices in order to enhance business effectiveness 4.Develop an in-depth knowledge of the contribution of other business functions in enhancing organisational innovation and creativity Answer: Discussion Of The Push And Pull Companies Push and Pull strategies are the process through which the business organization can attract the customers towards their business. However, the pull strategy refers to some innovative ideas that easily attract the people to the business. On the other hand, push strategy leads the people to other organization for a better opportunity (Madanoglu et al. 2017). According to the case study of Aravind eye clinic, their main innovation challenge was to provide high-quality care to the patients with low price as maximum people of the India belong from the rural environment and have no capability to spend more money in their treatment. Dr. V focuses on the high quality, reproducible and systematically at low cost. They follow the innovative idea of McDonald’s as, which offers the high volume of products or meals at low cost.   The base of the Aravind clinic is to use standardization and engineering cataract surgery in order to achieve the high volume of production. Providing high-quality service with low cost is one of the most important pull strategies of the business organization to increase the number of customers and the production (Hsu, Cheng and Lin 2017). Aravind eye clinic develops a dedicates strategy of lenses, ophthalmic research center, the training center for improving the skills of the staffs, which makes the organization became a popular eye clinic in the world. Push and pull strategies are applied in every business in order to attract the customers to the product (Bianchi 2017). As for example, in the case of Apple, they push the products to the customers during its placement. However, the stores that sell the Apple products work in a group and select the premium place for the placement of the products. This push strategy enables such organization to work continuously during the promotion of their products as the placement of the product in the premium location attracts the concentration of the customer easily (Reddy 2016). On the other hand, the pull strategy of Apple leads them to pull their products through the distribution channel. However, the advertisement process of Apple focuses on the product feature of such company rather than comparing its product with other companies. Therefore, Apple conducts key events for once and twice in a year to launch their new products. Such strategy of Apple is considered as the pull strategy that attracts their customers to their innovation. Identification of the customer needs is a big strategy for the business industry to increase the customer loyalty and the number of customers (Baumers et al. 2016). As for example, Microsoft is situated in the USA and operates in many countries. However, their marketing aim is to understand the current demand of the customers. Hence, this factor pushes them to carry out an advance market research in every country to understand the current needs of the people. However, based on the market data they innovate new design in their products that are considered a pull factor, which gains the attention of the customers in various countries. Consumer behavior is a big strategy that leads an organization to change their strategy while innovating new product or service within the market (Yun et al. 2016). As for example, Zara is a well-known fashion retailer of Australia that has started their business in the UK. However, changing the behavior of the consumers is main push strategy that allows Zara to incorporate new features in their products to gain customer attention. On the other hand, globalization and cultural affinity lead Zara to obtain the attention of the consumers by their innovation as offering cultural goods is the big approach of such organization to enhance the number of customers in belonging from various cultures. Tesco is a well-known retailer of UK that follows push and pulls strategy to communicate with their customers. Digital technology is push method that leads the organization to improve their communication with their customers. On the other hand, use of social media marketing is vital for such organization to develop their communication practice ( 2017). On the other hand, ASDA is another popular supermarket of UK that focuses on push and pull strategy. High production cost pushes this organization to enhance their price cut campaign. However, high price affects the business profitability of such organization. For this reason, ASDA uses price cut campaign to reduce their production cost ( 2017). Wesfarmers is another well-known retailer of Australia that follows push and pull strategies for their advertisement. They conduct trade show as a pull strategy to connect with their customers directly in order to promote their business. Therefore, they offer coupon and discounts as the push strategy to enhance their sale ( 2017). Apart from this Google is another popular organization that uses pull and push marketing strategies. However, pull marketing strategy enables the organization to pull the customers towards their product while push marketing strategy allows them to give content to the users ( 2017). References Baumers, M., Dickens, P., Tuck, C. and Hague, R., 2016. The cost of additive manufacturing: machine productivity, economies of scale and technology-push. Technological forecasting and social change, 102, pp.193-201. Bianchi, M., 2017. Clustering and networking in Business Start-up. A managerial approach to push and pull intervention for Entreprise creation. Economia Aziendale Online, 7(4), pp.339-347. Hsu, C.C., Cheng, C.S. and Lin, C.T., 2017. The Influence of Learning Orientation and Human Resource Practices on Firm Innovativeness and Innovations: An Application of the Push and Pull Framework. Journal of Economics and Management, 13(1), pp.27-51. Madanoglu, M., Madanoglu, M., Alon, I., Alon, I., Shoham, A. and Shoham, A., 2017. Push and pull strategys in international franchising. International Marketing Review, 34(1), pp.29-45. Reddy, P.P., 2016. Push–Pull Strategy. In Sustainable Intensification of Crop Production. Springer Singapore. Yun, J.J., Won, D., Jeong, E., Park, K., Yang, J. and Park, J., 2016. The relationship between technology, business model, and market in autonomous car and intelligent robot industries. Technological Forecasting and Social Change, 103, pp.142-155. 2017. Tesco. [online] Available at: [Accessed 26 Sep. 2017]. 2017. ASDA. [online] Available at: [Accessed 26 Sep. 2017]. 2017. Wesfarmers. [online] Available at: [Accessed 26 Sep. 2017]. 2017. Google. [online] Available at: [Accessed 26 Sep. 2017].

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