HM411 Healthcare Management

Question Discussion Post 1 Health Service Organization Management Imagine you have just inherited $1 million and you want to establish a healthcare enterprise. What market segments of the healthcare population would you choose to focus on? Briefly describe the steps you would take to divide the broad market into these selected segments. [Buchbinder & Shanks, 2017, p. 132]. Discussion Post 2 Healthcare Marketing “Designing and managing Health Care Marketing Channels” Please respond to the following: Describe a health care provider with which you are familiar and discuss the function and flows that needs to be performed by that provider’s marketing channel. Provide specific examples to support your response. Describe a realistic situation that would call for channel conflict management and how that conflict could be addressed. Provide specific examples to support your response. Discussion Post 3 Health Care Information Systems “IT Governance Analysis” Provide a critical analysis of the role of developing and maintaining IT governance mechanisms – the process, procedures, and roles that organizations use to make IT decisions. Answer Health Care System Discussion Post 1: After inheriting $1 million for establishing a health care enterprise, I will divide it into two segments such as demographic segments according to age group and financial segment according to income. The age group of the health care segment will be the first group (19-25), second group (25-40 years), third group (40-60 years) and the fourth group (above 60 years). The financial segment will be divided into three groups according to the income of the population. The first group will be less than 100000 years; the second group will be less than 50000 and less than 5000. The market segment I would choose to focus on is the fourth group of the demographic segment where age population will be over 60 years and a third group of the financial segment where the annual income of the individual will be less than 5000. The rationale behind choosing this segment is that the older person suffering from global issues such as dementia, sudden falls. Moreover, they refuse to seek help due to low economic status (Jung and Tran 2016). Therefore, this segment will enhance the economic performance of the country and reduce the global burden of disease. Discussion Post 2: A marketing channel comprises one of or more marketing mediators who performed a variety function. A clinical psychologist is one of the health care providers I am familiar with where they work on the offline channel market. The clinical psychologist works in a clinical setting for providing patient-centric care to the patient through. First, they reach audience demographics who do not engage in online channels through public speaking and business cards where they gain most of the profit (Ranade 2016). An example of a possible conflict that can happen is where various channels such as social media, direct emails offer the same element in a market for various estimations (Ranade 2016). Therefore, this can be managing through the performance management and through training, certifications. Discussion Post 3: It governance is the responsibility of the board directors and executive management that is an integral part of enterprise governance. It is a structure provided by board of directors for achieving goals of the organizations and improves academic performance. by Lunardi et al. (2014), suggested that it governance is a collective tool whose role is to aid organization in aligning business strategy and goal with IT services, infrastructure, and environment. Organizations make its decisions by initiating programs, and then define opportunities, problems, engaging the board securing the commitment to manage changes, defining a benefits management system and setting the achievable expectation(Healey et al. 2014). References: Healey, P., Cars, G., Madanipour, A. and De Magalhaes, C., 2017. Transforming governance, institutionalist analysis and institutional capacity. In Urban governance, institutional capacity and social milieux (pp. 20-42). Routledge. Jung, J. and Tran, C., 2016. Market inefficiency, insurance mandate and welfare: US health care reform 2010. Review of Economic Dynamics, 20, pp.132-159. Lunardi, G.L., Becker, J.L., Maçada, A.C.G. and Dolci, P.C., 2014. The impact of adopting IT governance on financial performance: An empirical analysis among Brazilian firms. International Journal of Accounting Information Systems, 15(1), pp.66-81. Ranade, W., 2016. Markets and health care: a comparative analysis. Routledge.

HM411 Healthcare Management

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HM411 Healthcare Management

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