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HM411 Healthcare Management Question Discussion Post 1 Personal Marketing Communications and Organizing, Implementing, and Controlling Marketing” Please respond to the following: Select a health care provider with which you are familiar and determine the role of patient-centered care by that provider, its impact, and the best way for that provider to leverage/encourage word-of-mouth marketing. Explain the role of the marketing department, recommendations for improvement, and your rationale. Discuss the best way to leverage the latest electronic interactive direct-marketing tools in health care. Provide specific examples to support your response. Discussion Post 2-“Federal Managers Financial Integrity Act Of 1982” Please Respond To The Following: Fraud and abuse in the healthcare industry have triggered changes and the creation of new laws. All managers are responsible for ensuring internal controls and meeting fiscal compliance; this has been an ongoing topic in the news in businesses but also applies to civilian and military hospitals. Therefore, healthcare managers must also ensure fiscal oversight in healthcare organizations. How does the Federal Managers Financial Integrity Act of 1982 reduce fraud and abuse? Discussion Post 3 -“Health Information Systems In Action” Population health management solutions are intended to complement, not replace, the traditional EHR; discuss the reasons for this. What is the role of EHRs, registries, risk stratification, patient engagement and outreach, care coordination and management, analytics, health information exchange (HIE) and telehealth. Also, analyze the use of data to monitor, predict and improve performance. Answer Discussion Post 1: Armstrong Institute at Johns Hopkins Bay-view mainly supports and strengthens the mission of elimination of the preventable harms and improves patient outcomes and experiences. It also helps in reduction of wastes in healthcare. This healthcare center had adopted a unique way that had impressed patients. Patient centered care dictates professionals to provide care that are unique to the needs of the patients and place them at the centre of decision-making. Effective communication ensuring respect and dignity satisfied patients besides safety and quality care. They had taken the help of technologies like tele-health, remote services, biosensors and many others. This had helped the professionals to remain connected with patients even after discharge and continue caring for them with empathy and compassion. The marketing team should promote this exceptional strategy of technology development for success of patient’s health outcomes and ensuring their satisfaction. This should be advertised by the organization, as it would help the older cohort of the population to get interested. Moreover, the patients who have been treated with this technology should be encouraged to share their experiences over a social media group that would be initiated by the marketing team. When new individuals will be able to learn about their experiences in the social media group about the technology based apps and tele-health services provided by this organization, they would also feel interested and this would help them to increase their profit margins by attracting more patients in the centre (Gruber et al., 2018). Discussion 2: The law helps in checking costs and obligations that are complying with applicable laws. They also ensure funds; properties and other assets are effectively guarded to prevent any waste, loss, mis-appropriation and unauthorized use. In this way, they can help in preventing frauds (Price, 2016). Discussion Post 3: An electronic health record can be described as the digital version of paper chart of the patient. Studies consider them as real time, patient centered records that help in making information available instantly and securely for the authorized users. Such technology also provide access to the different evidence based tools that make providers use decisions about the care of the patient and accordingly help in providing high quality care (Fleischman et al. 2016). Telehealth helps professionals to provide care and services through the internet and reach the houses of people who live in remote areas who cannot reach the centers physically. References: Fleischman, A., Hourigan, S.E., Lyon, H.N., Landry, M.G., Reynolds, J., Steltz, S.K., Robinson, L., Keating, S., Feldman, H.A., Antonelli, R.C. and Ludwig, D.S., 2016. Creating an integrated care model for childhood obesity: a randomized pilot study utilizing telehealth in a community primary care setting. Clinical obesity, 6(6), pp.380-388. Gruber, D., Berman, I., and Wilson, A. B. 2018. Making the US a Telehealth Ready Nation. Telehealth and Medicine Today. Price, L. A. 2016. Ten steps to sustainable enterprise risk management. The Journal of Government Financial Management, 65(2), 12.

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