HM411 Healthcare Management

Question Discussion Post 1 Initiatives For Cultural Proficiency” Please Respond To The Following: What are the benefits of implementing programs to address cultural competence within an HCO? Describe how you would put in place initiatives for cultural proficiency at a medical clinic. Discussion Post 2 -“HCIS Issues And Challenges” What are the current issues and challenges pertaining to the use of health care information systems (HCIS) that providers and organizations still face including interoperability, usability, and health IT safety? Discuss. Discussion Post 3 “Marketing Communications — Process, Integration And Budgeting” Please Respond To The Following: Select a health care provider of your choice and discuss the major elements making up their marketing communications process. From the e-Activity, determine the best method of setting their communications budget. Provide specific examples and rationale to support your response. Analyze the eight major steps in delivering effective communications for your chosen health care provider and outline the basics of an effective communications program, including recommendations for improvement. Explain your rationale. Answer Post 1 Cultural competence in a healthcare organization refers to the ability of an organization to deliver services that meet the social cultural expectations in a specific population. Cultural competency is important in diverse cultures as it assumes a multicultural approach that brings out better outcomes. Cultural competency has a wide range of benefits such as business, health and social. Socially, cultural competence increases respect, mutual understanding and fosters trust between patients and the organization. In addition, it encourages a wider participation of all communities in a multicultural society which increases patient satisfaction as the patients feel that their diverse needs are being met by the organization. In relation to health, Betancourt, Green, Carrillo, & Owusu Ananeh-Firempong, (2016) explains more benefits of cultural competence. It increases efficiency of services as errors of bias and assumptions are minimized. It also encourages patients to take up preventive care and to lead safer lives as they are able to reap maximum benefits of care from the health care organization. Initiatives for cultural proficiency can be put up in various ways. These include formulating regulations that are culturally sensitive, conducting background checks to ensure employees are culturally aware of the clients they serve and that they are able to improve cultural proficiency and finally, conducting educational forums to raise cultural awareness and proficiency among workers. Post 2 Healthcare information systems (HCIS) refers to information technology devices put in place to manage healthcare information. Healthcare information systems therefore gather, keep, manage and transfer information in healthcare organizations. The main types of HCIS include task based systems, administrative systems, financial systems and operational systems. HCIS has several advantages such as improving efficiency, speed and optimizing on storage of data. However, there are several challenges regarding the use of HCIS. Among these challenges include; interoperability, usability and health IT. Interoperability refers to the ability of complex computerized systems to work in conjunction with each other. Feasibility can be measured in terms of how the systems can exchange information to inform better outcomes (Wager, Lee, & Glaser, 2017). Usability can be defined as the extent to which a system can be used. Usability can be measured in terms of the number of operations a system can perform, multitasking and the length of time it can remain useful. Health IT also faces numerous challenges such as inadequate funding, unskilled workers and technical failures which may result to loss of volumes of information. The risk of manipulation and deletion of files by third party is high if there are no strong firewalls to protect the information. Post 3 The Kaiser Permanente has various elements that make up their marketing communication process (Permanente, 2015). This marketing process consists of 4 cyclic stages that involves collection of relevant market information, analysis of market trends, creating a budget and finally creating a marketing program. From the marketing program, feedback is then collected just as in the first step. The best method of setting their communication budget is through random allocation of a certain percentage of revenue cost can be catered for by the consumers without affecting the profits. The history and the competition need to be taken into account to achieve better results (Fill, & Turnbull, 2016). One of the most effective communication models is the 8 step communication model. The components of the model includes assessment of the present state, smart goals and objectives, defining the target audience, develop audience specific messages, coming up with the best ways to deliver the message, creating an action plan, develop created materials and finally implementation. The eight major steps of delivering effective communication can be employed at Kaiser Permanente to better communication as it is a notch higher than the basics of an effective communication program. One of the recommendations that can be made to the already existing program is the encoding and decoding procedures that enhance deeper understanding of the shared information. References Betancourt, J. R., Green, A. R., Carrillo, J. E., & Owusu Ananeh-Firempong, I. I. (2016). Defining cultural competence: a practical framework for addressing racial/ethnic disparities in health and health care. Public health reports. Wager, K. A., Lee, F. W., & Glaser, J. P. (2017). Health care information systems: a practical approach for health care management. John Wiley & Sons. Permanente, K. (2015). Fast facts about Kaiser Permanente. Kaiser Permanente [database online]. 2010Available from https://xnet. kp. org/newscenter/aboutkp/fastfacts. html (accessed September 24, 2009). Fill, C., & Turnbull, S. L. (2016). Marketing communications: brands, experiences and participation. Pearson.

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