PBHE209 Wellness: Health Promotion And Disease Prevention

Question: Discuss the relationship between economics, business concepts (such as targeted marketing), social status, and wellness. Share a link and/or summarize your topic so that we all have enough information to understand your discussion even if we are unfamiliar with the business or economic principle being analyzed. Discuss how the relationship you describe relates to the concept of wellness as defined in this course and how it relates to specific challenges or supports wellness, and explain why you chose the topic and how you think it contributes to understanding or conceptualizing wellness. Answer: Introduction The aim of the paper is to discuss the relationship between the economics, business concepts, social status, and wellness. The paper explains how business or economic principle relates to the concept of wellness. Discussion Wellness refers to the lifestyle choices of an individual that are deliberate and desired, which is also characterised by the personal, mental and physical health. It is also characterised by personal responsibility. Together these are applied to the personal life domains such as financial situation and physical health. Children and adults have significant preference to fast food, which have led to adverse outcomes such as obesity, diabetes and associated mortality. Targeted marketing is the business concept that refers to targeting specific audience for selling particular product. For example, the advertisements of Mac Donald’s burger focus on attracting consumers to buy food at lowest possible price. Burgers, French fries and cold drinks easily fills stomach even if you eat in small amount. These advertisements are lucrative and mouth watering. The images of sandwiches with dollar menu are fixed in our brain as snapshot. These commercials target people with low socioeconomic status, so that can fill their stomach at cheap price. However, these fast foods are not healthy as they contain high calories and trans fats that clogs arteries. It consequently lowers the physical wellness. Poor physical health effects social status, intellectual capacity and, emotional wellness. By the time the consumers with poor financial condition improve their occupation, it is already too late (Afshin et al., 2015). The rationale for choosing this business concept to explain the relation with wellness is obesity. It is 40% caused by fast food in US. Among children, more than 20% of them are affected. Fast food concept is not good for audience they target (Nixon & Doud, 2016). Conclusion: In conclusion, this is how economics, business concepts, social status, and wellness are interrelated. References: Afshin, A., Penalvo, J., Del Gobbo, L., Kashaf, M., Micha, R., Morrish, K., … & Mozaffarian, D. (2015). CVD prevention through policy: a review of mass media, food/menu labeling, taxation/subsidies, built environment, school procurement, worksite wellness, and marketing standards to improve diet. Current cardiology reports, 17(11), 98. Nixon, H., & Doud, L. (2016). Do fast food restaurants cluster around high schools? A geospatial analysis of proximity of fast food restaurants to high schools and the connection to childhood obesity rates. Journal of Agriculture, Food Systems, and Community Development, 2(1), 181-194.

PBHE209 Wellness: Health Promotion And Disease Prevention

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PBHE209 Wellness: Health Promotion And Disease Prevention

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