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SIT50116 Travel And Tourism Management

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SIT50116 Travel And Tourism Management Question: Write about the Travel behavior of International students in Australia? Answer: Introduction Australia is one of the leading countries in terms of international students. The high population of the International students is due to the fact that the country offers quality education. According to statistics, there were 645,185 international students in Australia in 2015.Out of these numbers, 272,095 of the students are enrolled in the higher education sectors. There are different education sectors in which the international students are enrolled (Gardiner & Kwek, 2016). The higher education sector is the highly populated followed by the Vocational and Training (TVET) sector .The English Language Intensive Courses for Overseas Students (ELICOS) is also another sector that is highly populated. According to recent studies, it is the ELICOS sector that provides the avenue for students to continue studying in Australia (Chen, Dwyer, & Firth, 2015). The study found out that 30% of the international students in higher education sector had gone through ELICOS. The table below indicates the number of international students enrolled in different sectors in Australia as of 2016. Sector international students enrolled in 2015 Higher education 272095 VET 169700 ELICOS 145298 Schools 20596 Non-Award 37496 total 645185 Majority of the International students in Australia are from China, India and Malaysia. This is according to a research in 2015.The number of International students in Australia by Nationality is as follows: Nationality international students enrolled China 170212 India 72504 Vietnam 29575 Republic of Korea 28725 Thailand 27965 Brazil 24672 Malaysia 24123 Nepal 19807 Indonesia 19300 Pakistan 16091 All Nationalities 645185 Background There are quite diverse travel behaviors of international students in Australia. Students from China will behave differently as compared to those from United Kingdom and Africa. The difference in behaviors is due to the difference in cultures. According to research, it was established that majority of the International students in Australia around 84.9% and more than half have the intention of traveling in Australia in the course of the short break (Hughes, Wang, & Shu, 2015). Majority of the trips are however short during the day and two to three days if long enough. The most popular activity by the traveling international students is sight-seeing especially within towns or if they travel out of the towns .The study also found out that shopping for behavior especially in the cities or within the towns they study was another popular activity among the International students. Majority of the students will always prefer to visit natural attractions when they travel out of the towns and the cities. Mode of transport is another travel behavior by international students in Australia. According to statistics, it was established that 34.7% of the international students would prefer travelling by car while 26.4% of them will prefer using aero planes (Varasteh, Marzuki, & Rasoolimanesh, 2014) .On an average, the International students spent $1000 per trip and this represents 84%.  The choice of accommodation services is another behavior exhibited by international students. The most preferred mode of accommodation by the international students were hotels/motel and the apartments. A study found out that 43.3% of the international students prefer Hotels/motels.23.3% of the students on the other hand prefer apartments as the mode of accommodation. Backpacker hostels are also a popular destination by international students at 22% (King & Gardiner, 2013).This form of accommodation was however only common among students who were not of the Asian origin or background. Most of the International students acknowledge that the general level of security and cleanliness in the Backpacker hostels is substandard as compared to hotels and apartments. Number of travelers or rather travelling contingencies are diverse among the different international students. According to research, majority of the international students travel in groups. Research indicate that those who prefer travelling in groups are 62.4%.14.7% of the International students would on the other hand prefer to travel with their families (Lu, Yeh, & Chen, 2016). A very little fraction of 8.4% prefer to travel by themselves .It is due to the security reasons that majority of the students travel in large groups. The internationals students also on travelling, would prefer to move around with their fellow international students especially those from the same countries. Visiting friends and relatives is another factor or behavior that defines the travel behavior of international students. According to studies, 70% of the international students usually expect either a friend or a relative to visit them. The friends and relatives also come in numbers and rarely would they travel singly. Majority of the visiting contingent of either the friends or relatives stay in Australia for one or two weeks (Tarrant et al., 2013). Studies have found out that the fraction who stay for one or two weeks is 40.3%.Out of the visiting friends and relatives, very few of them would prefer to stay in commercial hostels (36.3%).Majority of them prefer staying with the students in their hostels (47.1).Among majority of the International students from the Asian origin, there was a belief or hope that their parents would travel to attend their graduation ceremonies. International students have different spending habits or behaviors while studying. Studies have found out that on an annual basis, the International students usually spend an average of $42,531.Out of the total expenditure by the International students, $5419 of the amount which represents 12.7% is from income through working (Mohsin, Lengler, & Chaiya, 2017). A bulk of the amount spent by the International students is believed to be primarily from funding from either the savings or from family sources. This is referred to as export dollars. The family also contributes a junk of the fees, the living expenses, the travel as well as the recreation fees. Income from the employment also forms a significant amount used for travel and recreation activities. There are different factors that negatively affects the travel behaviors of international students. One such factor is discrimination and cultural conflict. The Australian Government should therefore work on how to bridge this factors. Conclusion International students are actually opportunists in nature in terms of travelling. Majority of the International students who travel usually prefer short day trips and they mostly travel in groups together with their fellow international students. Visiting friends and relatives market that is associated with International students is essential in boosting their leisure with their visitors in Australia. Attending graduation ceremonies is also another travelling motivating factor especially those of the Asian Origin .To motivate international students, there should be different initiatives in place. One such initiative is the development of specially tailored products and packages that specifically meets the needs of the travelling International students. There should be better marketing services in Australia for products and services that exist which can arouse the interests of the students to travel. The Tourism sector should as well motivate the International students to invite over their friends and families as this will significantly boost the tourism sector and the general economy of the country. Increased number of travels by international students will benefit both the tourism and the education sector. The two sectors should therefore work hand in hand to offer the best services and rates that will attract more international students for better positive results while at the same time advancing the economic stimulus of the market to the overall Australian economy. References Chen, N. (., Dwyer, L., & Firth, T. (2015). Factors Influencing Chinese Students’ Behavior in Promoting Australia as a Destination for Chinese Outbound Travel. Journal of Travel & Tourism Marketing, 32(4), 366-381. doi:10.1080/10548408.2014.897299 Gardiner, S., & Kwek, A. (2016). Chinese Participation in Adventure Tourism. Journal of Travel Research, 56(4), 496-506. doi:10.1177/0047287516646221 Hughes, K., Wang, J., & Shu, M. (2015). Exploring the travel patterns, preferences and recommendations of Chinese university students living in Australia. Journal of Hospitality and Tourism Management, 23, 12-22. doi:10.1016/j.jhtm.2015.03.002 King, B., & Gardiner, S. (2013). Chinese International Students. An Avant-Garde of Independent Travellers? International Journal of Tourism Research, 17(2), 130-139. doi:10.1002/jtr.1971 Lu, C. Y., Yeh, W., & Chen, B. T. (2016). The Study of International Students’ Behavior Intention for Leisure Participation: Using Perceived Risk as a Moderator. Journal of Quality Assurance in Hospitality & Tourism, 17(2), 224-236. doi:10.1080/1528008x.2015.1115267 Mohsin, A., Lengler, J., & Chaiya, P. (2017). Does travel interest mediate between motives and intention to travel? A case of young Asian travellers. Journal of Hospitality and Tourism Management, 31, 36-44. doi:10.1016/j.jhtm.2016.08.003 Tarrant, M., Lyons, K., Stoner, L., Kyle, G., Wearing, S., & Poudyal, N. (2013). Global citizenry, educational travel and sustainable tourism: evidence from Australia and New Zealand. Journal of Sustainable Tourism, 22(3), 403-420. doi:10.1080/09669582.2013.815763 Varasteh, H., Marzuki, A., & Rasoolimanesh, S. M. (2014). Factors affecting international students’ travel behavior. Journal of Vacation Marketing, 21(2), 131-149. doi:10.1177/1356766714562823

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